By replacing printed collateral and mailings with a website and email, not only you save money on printing and postage, it is an extremely eco-friendly alternative to cutting down trees.

4. Provide better and faster support

Not all customer services must be supported through phone. Here are some questions that are better served by a website.

Company history / background
Company location, operation hours
Product specifications

Moreover, your website works 24 hours, allowing your customers to access to your website conveniently at their time and at all times. Of course, you also see a drop in your phone support bill.

5. Evaluate customer interest

By looking at what your customers look at in your website, you can find out which of your products or events interest them the most. This comes handy when ordering new inventory, predicting sales or planning events.

Tips on Web Site Design

Learn how you can turn your visitors into customers by building up your website right --- Tips on web site design for newbies

The right approach to sell a product or a service is, you must convince your customers to buy.

And to convince your customers to buy, your web site design must give the customers the content and tools they need to reach a buying decision.

Never expect your customers to know your product or service and to know the differences between your products or services.

The more informative and helpful your web site design is, the more confidence it gives your customers to make a buying decision.

Therefore, it's important to design your web site to be a more of a helping tool than a selling tool.

Here’s the way to do it right, from the beginning.

First - Simplify your options. The more the merrier does not apply here. Giving customer too many options to choose from, customer may find it harder to make decision. When this happens, it is high chance that customer stop buying.

Next - Make your web site design easy for your customer to decide between options. Describe your products or services in terms of their uses and their benefits. Start with the most important features and benefits first to grab customer’s attention.

Try as much as possible, limit the use of technical terms.

For products, do not limit yourself to one photo per product. Use sufficient photos to show the details of your products.

Always give your customer a handy comparison tool to help your customer to compare and differentiate your products or services at one glance.

Lastly – Proactively address known concerns. If there are known concerns about your products or services, to proactive and address them upfront. One nice way to put them across to your customer is to address them in the “frequently ask question” session when designing your web site.

The other common concerns which you must address are customer security and privacy concerns. You must give customer the reassurance that it is safe to shop and buy at your web site.

By proactively removing these decision barriers in your web site design, you bring your customer one step closer to buy your product or to buy your service.

7 Website Design Mistakes to Avoid

Avoid Mistake # 1 - Not planning your website design

Before you jump into creating your website design, you must know, and be very clear about your purposes and goals for your website. You must have answers to these questions:

Who your website is intended for
What benefits can your website give to the intended group
What you want the intended group to do as a result of visiting your website

Only with a well-defined purposes and goals, then you can clearly and directly convey your message to your intended group through your website design.

As the saying goes, Planning is the key to success, in everything we do.

Avoid Mistake # 2 - Using too many colors and font styles

Keep your website design to no more than 3 colors and font styles. Using too many colors and font styles in your website design would only confuse your website visitors.

Think through these:

How long would a confuse visitor stay in your website?
What is the chance of this visitor returning to your website?
Will this visitor recommend your website to his friends?

Your website design has to be pleasant to the eyes of your visitors to keep them surfing in your website.

Avoid Mistake # 3 - Contact information not placed in an easily seen location

In designing your website, the 100% safe way is to use a ‘contact us’ button. The ‘contact us’ button is used so commonly that hardly any visitor can miss it. Place the ‘contact us’ button on all your web pages. If you are selling, offer your visitors multiple ways to connect to you at their convenience.

Through phone
Through email
Through on-line support
Your office address

Avoid Mistake # 4 - Information out of date

When your visitors see any out of date information in your website, it reflects poorly on you. Your website design is a direct reflection of you and your credibility. When they see your website as good, they are inclined to trust your website.

Every single bit of information counts. Always update your website promptly whenever information changes. Do not run the risk of losing the trust of your visitors unnecessary.

Avoid Mistake # 5 - Broken links

Broken link is a hyperlink that leads to web page that does not exist. In most cases when you click a broken link you will see the Error 404 page.

Test-run your website design and fix-up any broken links. Thereon, when you do an update to your website, test-check your website to ensure all links works.

Avoid Mistake # 6 - Orphan pages

Orphan pages are web pages with no links pointing to them.

One quick and easy way to solve this problem is to put a link to ‘Home’ on all your web pages when designing your website.

Avoid Mistake # 7 - Slow loading times

Do not overload your website design with images and applets. Not only does it slow down your web pages loading time, it turns away your visitors.

Avoid these top 7 annoyances and create a website that will attract visitors and earn income!

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References

What is a Website?

5 Things a Website can Do for You

1. Reach out to new customers and market

2. Encourage repeat customers

3. Save money and eco-friendly